Social media optimization is among of the most efficient internet method that can be used to improve the online presence of the business. Social optimization services are the most effective method of spreading branding awareness within the online outer reaches and generate an enormous amount of website traffic using a variety of social platforms such as forums, blogs, YouTube, Facebook, Twitter etc. SMO services is considered as an effective component in web marketing today and it incorporates specific methods that are used to improve conversion of traffic to a company's website. Strategy compliant SMO services seek to help businesses online communicate with their potential customers. Social media optimization services require an organized and coordinated effort. Considered as one of the most important components of the Search Engine Ranking Management, SMO services aid online companies to build a chain of communication with prospective clients which allows businesses to get opinions and feedback of their customers and accordingly formulate strategies and agendas or alter the current ones. Social media Optimization services utilize various social networks to generate comprehensive website traffic. There are a variety of social media firms which help the businesses by formulating strategies and creating appropriate plans for marketing their products and brands in the buy instagram followers online periphery. The SMO executive and social media specialists carry out various social media activities including blog commenting and blogging, forum posting and article submission, social bookmarking, PPT submission YouTube marketing via viral videos, media marketing, press release distribution etc. Blogging is among the most vital aspects in SMO services, and it is among the areas that social media experts place a particular attention. Commenting on blogs and blog posts is one of the essential features of social media optimization. The company's blog should be updated with unique and interesting content. It is preferential to embellish the blog with images and videos and make it as appealing as you possibly can. Blog posts must have an engaging pitch in order to draw the attention of viewers and encourage them to sign up. The blog should have the social buttons as well as the RSS feed button connected to it. It is recommended to link the blog with social media websites to boost its visibility. Social bookmarking is a different technique used in the hands of SMO experts. Social bookmarking is regarded as the prospective channel that creates large inbound links that in turn helps the robots of engines discover a website. Social bookmarking can help market an online business in viral method and helps in fostering the corporate identity of the brands and also generates substantial web traffic. Social Media Optimization services also make use of social networking websites to promote the business and communicate to the prospective customer base. Activities like creating a business page on the Facebook and updating it with posts of business messages, sending regular tweets on Twitter as well as interacting with LinkedIn users are some of the best ways to connect with the members of the online community and spread the business awareness in the most efficient manners. In order to have a successful SMO campaign it is imperative to choose a reputable marketing company that is a social media marketing company. It is important to remember that the services of social media optimization do not involve feeding constantly updated promotional messages on social media platforms, rather it is essential to have a well-planned plan. Undoubtedly, SMO will be the most efficient and cost-effective method to promote a business within the online marketplace and targeting the prospective customer network.