It's true that humility isn't a term that is often used in connection to Apple, Inc. Apple is often portrayed as being elitist that suggests they or their users are superior to everyone else. The PC is a different beast from the Mac. Mac ads clearly demonstrate an aesthetic and functional advantage over the less powerful, dumber more uncoordinated and, in general, substandard PC. It's almost like you feel sorry for the person in an "lovable loser" Charlie Brown kind of way. If you truly believe that you are the best product, the best method to promote it is to make it clear. Comparing your product to inferior ones is a standard part of marketing. However, this tone in these advertisements particularly seems to be beyond the mark. Additionally, Apple users may exhibit the kind of zealousness that is commonly associated with religious religions. When you're "inside" you'll be able to enjoy the zealousness. If you're outside, you're missing out. Additionally, Apple has taken this negative perception of elitism a step further. It appears that they have transformed into an oaf. Consider, for instance, the most recent iOS App store submission policies. The criteria for approval are a bit hazy like if there was an incantation you had to be able to execute exactly or an offering to gods that is required. They are the key to the kingdom. And should you fall in the wrong side of the king, you may be sacked, or even worse. Consider Flash for instance. Visit:- https://darioitem.press/ Apple persists to say that the complete absence from Flash in the iOS devices is due to technical and performance issues (which appear to be true) however, you can't imagine that a deal that went horribly wrong in a backroom somewhere, and Steve Jobs now is able to force them to be accountable for the decision. However, the power to block a large portion of the internet from millions of devices that connect to the internet is an impressive achievement in itself and, more importantly, being able to accomplish it. Apple has no reason to believe that there is a legitimate explanation for its behavior is still feeding its image as an untrustworthy company that is holding the largest stick. The critics don't help. Actually, it's the critics who are the ones to create and enhance the perception. In the end, I'll admit that criticism isn't difficult and, in this age of instant and online journalism, a lot of what is deemed "criticism" is in fact links to attract readers. The articles are written to be current and are then immediately tossed out to make room for the next piece that is coming down the pipeline. However, there are some critics who take their work seriously and may have a grudge with Apple or any other person with a significant influence. At a certain point it's okay to criticize since, if you relied on the official information that you receive from the business it self, you would not be aware that there were any issues at all. A constructive critique can lead to improved product development and more efficient customer service, and I'd argue that every business should be able to benefit from constructive criticism. However, as Apple increases its influence and their choices become increasingly unconventional, criticism is becoming increasingly "personal." The Apple App store approval procedure alone has drawn comparisons to Gestapo methods of Nazi Germany. What is the real reason behind Apple's decisions, and why are people so angry? Instead of the power-hungry monster that many depict Apple as, I believe that at the root of it all is a basic and fundamental lack of humility. That's why, "How do you figure out that?" you might ask. I'll answer your question. The concept became apparent to me when I watched the most recent Media Event online and saw the new offerings in terms of products, and then listened to the reaction of the press. Exhibit A: iPods. Each year, Apple does 2 things 1. The company sells more iPods that they did the previous year, and 2. they alter the lineup of iPods. They can't let a good thing go! Do they not realize that customers are overwhelmed by too many choices? Do they not realize that they're affecting their own sales? Do they not realize that the people who bought their iPods just last week are now all angry? Sure, they do that, yet they repeat the same behavior every year. What I've come to recognize is that Apple is adamant about not failing (you will observe this in every product they create) Yet the thing they seem to dislike more than their successes. They don't seem to be impressed by their own products or even themselves. They are not impressed with their products. iPod is the single most loved music player ever Yet they treat it as if it were a rival. They've never been scared to alter a design or even discontinue a product even when it was still in the market. They're ruthless, alright...but toward their own products. Exhibit B Apple TV. This is an unusual case that is an Apple failure or at the very closest they can get to it. I'm sure that they didn't lose money with the device, however, it was not a huge success like the other products they produce. For many businesses that this "failure" could be an iconic product. However, the criticism was always centered around the what the product "could" could. We'll find the fact that it's a very frequent criticism of Apple. They never leave their customers wanting more this is a form of marketing for "this could have been amazing if it included (fill in the empty space)." What does Apple do? They have cut more features! The latest Apple TV has no hard drive, less ports and smaller dimensions. It's a fraction of the size it was. This is exactly the opposite of what the critics believed that it was supposed to be. However, let's look at Apple's argument here. The majority of the changes were borne directly from actual user experiences. They examined how real users used the device in their homes. The reduction was about trimming off of unnecessary items as a sculptor would remove only the things that don't belong. It's now easier to understand what it does and is much simpler to utilize. The point is to consider: could Apple had taken Apple TV up to "next stage" and added more ports on it with more storage capacity, and improved integration with content networks? Could they have turned it into an all-in-one hub for your media? Could they have used it to cut and dice your vegetables? Sure they could! This is what's so wonderful about Apple. They could certainly have created an item that would please those who are the most tech-savvy geeks there...but they didn't! What's the reason? Because people who aren't interested in to be able to do that. People are often overwhelmed by the number of options, and good design is the result of the user's experience, not capabilities. The reason why they receive the brunt of criticism about the things they "could" accomplish is because they create products that simply "do" what they say in the most straightforward way. In simple terms, is the humbleness of Apple. They're willing to endure the ire from critics, be a bully, and to create products that could be far more than they actually are, to earn the trust and appreciation of their customers. The critics are not a quiet minority however they're providing at least one worthwhile service. Through creating this perception and doing it with such venom and intensity When a brand new customer actually utilizes the Apple item, their reaction is a surprise delight, which is the formula for the success of Apple.