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Booming: Television News Channels in India
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Booming: Television News Channels in India
News programmes have suddenly become the latest hot item and are competing for attention alongside other popular programs telecast on several channels. Every major broadcaster is offering at least one news channel in their repertoire. The most difficult part of launching a satellite channel is programming software that works all hours of the day. Newsgathering is a major task for the news channels that operate 24 hours a day. To fulfill this requirement the newer digital channels have made an attempt to cover every incident regardless of location, position and time. These channels have not only revolutionized the idea of news on Indian television, but also altered the format of news. In the 1990s, Doordarshan had monopolized newscast on Indian television and also turned newscasts into boring exercise. Now the private channels made the news an essential item, just like cloth, food and shelter. The main benefit of modern news bulletins is the relevance, objectivity, high-quality editing, and top-quality images. News has come quite a distance since the DD the era of. From local events to International stories from breaking news to news analysis, soaps on television to page 3 news, every happening comes under control of news. In this piece, we've reviewed some significant changes on news broadcasting in India in the years prior to and after in the aftermath of Gulf War. Visit:- Indian Television - Flash Back Television in India is going through significant changes as part of the free market environment. To understand these changes, one needs to have some brief idea of the journey taken by television channels to date. The first step was an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan, in New Delhi was chosen for the location of the study. The trial began with a single hour program, which was broadcast twice a week, on the topic of community health as well as citizen rights, education and traffic sense , etc. When it comes to news concerned, it was launched exactly six years after the beginning of broadcasting on television. The daily one-hour program that included a news bulletin was served to the Indian viewers. One of the major disadvantages of television was that you could not enjoy the original colour of the objects because of the black and white transmission. The first multi-color television program was Prime Minister's message to the nation from the Red Fort in Delhi on India's 35th Independence Day. In the same day, DD National channel was inaugurated. The purpose of launching the National channel is to promote national integration, and inculcating the sense of pride that is innate to Indians. Indian viewers also appreciated the animated version of Asian Games hosted by New Delhi in their drawing room. The broadcasting of major events and diverse occasions lends a large hand behind the infiltration of television signals to nook and corners of the subcontinent. Indian Government took every possible step to expand the reach of television broadcasting both demographically and geographically. In 1983 television signals were available to just 28% of the population, which had increased to 38% by the end of 1985 and by 1990 over 90 percent of the population had TV signals. In 1984, DD Metro channel was added to provide an exclusive entertainment option for urban viewers. In the beginning, this channel was only available to metropolitan cities. As a public broadcaster Doordarshan broadcast news in a natural and authentic way. Every controversial issue was swept under the carpet. The government that was in power was in control of the broadcasting of television. Doordarshan news bulletins weren't able to provide the world news to the nation's viewers. Unbiasedness was the initial loss as news was often slanted to suit the government. News was released from the confines that surrounded the DD newsroom, and gained credibility and objectivity when New Delhi Television (NDTV) created 'The World This Week' in 1988. Everyone was waiting for Friday night to catch "The World This week". This was the only India-based programme, which looked out to the rest of the world. In the end, World This Week was the most current news program that covered the international scene. It carried important news which the regular DD news failed to carry out. The show is recognized as one of the country's finest and most watched television shows. In 1989, NDTV is the first Indian channel to offer live telecast coverage of the nation's general elections. The commercial and critical success of the coverage sets an undisputed standards of excellence for Indian television. Following The Gulf War the media panorama has completely changed. Golf War - The Catalyst Post-1990 , satellite television in India has transformed into transnational in its nature. It was a result of the entrance of multinational companies to the Indian markets under the Government policy of privatization. International satellite TV was introduced by India by CNN by way of its broadcasts of Gulf War in 1991. In August of 1991, Richard Li launched Star Plus, the first satellite channel that broadcast the signal to the Indian subcontinent. Subhash Chandra's Zee TV appeared in October 1992. It is the first private-owned Hindi channel to meet the demands for Indian viewers. The initial spark was followed by Sony and, a bit later by local channels like Eenadu, Asianet and Sun TV. Entertainment programs had begun to take center stage in the organization's plans for programming and advertising had come to be main source of revenue. The earlier mission of Doordarshan to assist in the development of the economy and social growth had been clearly diminished. Doordarshan had been in a tough competition in news and public affairs programming from international channels like BBC and CNN. Doordarshan intended to sell slots for news programmes under the sponsored category. The month of February, 1995 saw NDTV is the nation's very first producer that is private of the national news 'News Tonight'. This show, which was broadcast on the nation's state-owned channel. Doordarshan set a new precedent for Indian television with its immediate reporting, accompanied by relevant visuals. In the following year TV Today Network occupied the space of 20 minutes on DD Metro channel and aired a Hindi program and a news show 'Aaj Tak'. This programme became popular for its extensive coverage and distinctive style of presentation by Late S. P. Singh. However, we are still able to recall the welcome message "Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak". Large number of viewers across India watched Aaj Tak as a daily routine due to its unique style of news broadcast. In addition, Nalini Singh's five-minute , fast-paced, condensed daily news capsule Ankhon Dekhi, the TV Today's Business Aaj Tak and Newstrack were aired on the Metro channel of Doordarshan. This was the time that satellite channels mainly focused on entertainment shows for their channels. Doordarshan was still ruled by the most sought-after area called 'news'. Major Players The monopoly was shattered by Doordarshan in 1992 when private channels began to penetrate the Indian borders and entertained viewers as much as they could. In the beginning of 1990s, the channels offered only entertainment programmes. The entertainment programming included comedy, family dramas cartoons, children's programs movies, talk shows as well as recipe shows, musical concerts and non-fiction programs, among others. Private entertainment channels have added entertainment programming on their Fixed Point Charts (FPC). With the increasing demand for infotainment programs in mind the media houses began to create news magazines, entertainment magazines and news programming for various channels. India's most prestigious business and consumer news broadcaster and the most prestigious source of content for media, Television Eighteen India Limited (TV18) launched India's first ever entertainment publication 'The India Show' on Star Plus in 1993. This media powerhouse was able to provide prime time television content to almost all leading broadcasting satellites within India comprising BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. Following The India Show, TV18 produced a week-long business news program India Business Report for BBC World. Indian viewers had a few choices (like television stations that broadcast public services like Doordarshan, BBC and CNN) for watching the television news. For news broadcasts on telecast, viewers were required to tune into Dordarshan and a few international news channels such as BBC or CNN. In the race to offer more news, more information, Zee Television jumped into the battlefield by launching the new news channel Zee News in 1995. The News and current affairs channel revolutionized the way that news was presented to viewers. Since its launch, Zee News has endeavoured to be the fastest in providing news, and is working towards one goal: Sabse Pahle (Always First). The other news channel with a round-the-clock schedule owned by Murdoch, Star TV beamed its exclusively 24/7 news channels, Star News in 1998. Star signed a contract for five year with Prannoy Roy's NDTV (New Delhi Television Corporation) to supply news programming for the news channel.  

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