Following the introduction of World Wide Web the next big fad was blogging. Suddenly everybody from home-makers, youngsters, entrepreneurs and grandparents were blogging. Personal blogs began appearing everywhere on the internet, creating a blogging network of similar blogs and bloggers. The term "blog" originated from the term 'web log' coined by Jorn Barger in the year 1997. The boom in blogging began with the appearance of easy-to-use blogging software that was developed in 1999. What exactly can a blogger be? The blog, or online diary is kept up to date at your leisure. It is possible to create a personal blog, like keeping an open diary for public viewing or a company blog to be maintained in order to create a forum to discuss business related subjects and share your expertise online with potential customers, prospective clients, or employees. For more detail please visit>>> Miami Lamborghini https://meekilli.com/ Bad Credit Business Loans 7 benefits for marketing the business blog The use of a blog for business can be beneficial for a small business on a tight marketing budget. If you don't have any experience in web design then a blog could be an ideal alternative, with free setup and easy maintenance. You can provide helpful tips as well as promote your own product by uploading instructional or demonstrational videos on your blog. You can build an audience for your blog and also generate leads by notifying your readers of new content up. Google's Blogger lets you use Google AdWords to post ads on related products and services in your blogging space, giving you the option of earning passive revenue through affiliate marketing. Below are 7 key benefits of blogging for business marketing: 1. Internet marketing tool that is low-cost:Opening a blogging account using Blogger as well as WordPress is completely free and you can install the required software to set up your blog in just a few hours. However, it is important to host your own blog even if you're using free blogging software. The registration of your own domain and having your blog on your own server space provides you a better chance of being found in search results. 2. Drive web traffic to your site:When you have a blog and a regular following it's like having a second website, only it has less functionalities. Your blog will be dependent on SEO-friendly articles video, images, or text. Your followers will be redirected to your website for your business should you have one with the aim of turning interest or leads into sales. Make an SEO keyword list for your market and base your articles and videos around these keywords. This will bring both natural and paid search to your blog. Include your blog's URL on your social media profiles encouraging friends or fans to subscribe to your blog. This will bring traffic to your site to your blog if you are known for great information or expertise in chosen your niche. 3. Create your own product or image for your brand:You can build your brand imageusing your blog. Visitors to your blog might be interested in knowing what you're up to. Add your own business widget or button to your blog. Create a description for your product or post an informational post. 4. Maintain a dialog with your customers:Blogs are interactive, meaning that your visitors are able to interact with you via posts and comments on the blog (which can be moderated). This is your opportunity to weigh customer opinion as well as suggestions and comments. 5. Increase your number of customers:Some followers may recommend your blog to others bringing new business opportunities. 6. Networks with similar companies:All businesses run on the same network, both internal and external. Keeping up with similar blogs and articles may give you an opportunity to comment on their content while adding value by sharing your expertise on the subject. Anyone who is who is interested in their blog might click through to yours to learn more! These types of click-throughs are not expensive and will bring more traffic to your website. 7. A great public relations tool:In case, your company is hit by bad press your blog can be an opportunity to present the clean slate. You can make your stand and be clear about your opinion. Because regular readers are aware of who you are and have a good idea of you through regular online interactions, you stand an increased chance of gaining support through viral means. Blogs are great additions to your Social media marketing (SMM) method. If you do not have the budget to spend on web design and development, blogs double up as a website cum interactive online tool. The only downside is that they don't have the functionality of web pages they are limited for e-commerce solutions, and are lengthy with frequent posts; however, blogs are highly regarded as a low-cost marketing option.