Following the introduction of World Wide Web the next major trend was blogging. Suddenly everybody from home-makers, young mothers, businesspeople, and grandparents were blogging. Personal blogs began appearing dime a dozen all over the internet, leading to an online network of blogs that resembled websites and blogs. The word "blog" came from the term "web log which was coined by Jorn Barger in the year 1997. The boom in blogging began with the advent of blogging software that was easy to use software, which was created in 1999. What is a blog? The blog, or online diary can be kept up to date at any time. You can have a personal blog, such as keeping a diary open for public access or a company blog to be maintained to serve as an opportunity to talk about business-related subjects and share your knowledge online with prospective customers, interested clients, or your employees. 7 Benefits of marketing having a business blog Having a business blog can provide many advantages yes backpage to small-sized businesses operating on the brink of a marketing budget. If you're lacking the expertise to design websites and experience, a blog can be an excellent alternative that provides free setup and easy maintenance. You can give helpful tips as well as promote your own product by uploading instructional or demonstrational videos to your blog. You can build an email list with your blog, and create leads by informing your followers when you have new content to share. Google's Blogger allows Google AdWords to place advertisements for related products or services in your blogging space and also allows you to earn of passive earnings through affiliate marketing. Here are seven important advantages blogging can bring to business marketing: 1. A low-cost online marketing tool:Opening a blogging account using Blogger or WordPress is absolutely free, and you are able to install the software required to get your blog up and running in a few hours. However, it's essential to host your blog even if you're using free blogging software. Registering your own domain and having your blog on your own server space will give you better visibility in search results. 2. Drive web traffic to your website:When you have a blog and a regular following it's like having a second website, but with reduced capabilities. Your blog relies on SEO articles video, images, or text. Your followers can be redirected to your business website should you have one in the hope of turning potential leads or attention into sales. Create an SEO Keyword List for your niche market and base your articles and videos on these keywords. This will bring both natural and paid search into your site. Include your blog's URL on your social media profiles inviting your friends or followers to subscribe to your business blog. This can drive traffic to your blog in the event that you have a good reputation as a source of information that is top-quality or have expertise in chosen your niche. 3. Create your brand or image as a brand:You can build your brand imageusing your blog. Visitors to your blog might be interested in learning more about what you're up to. You can add your business widget or button to your blog. Write a description of your product or make an infomercial. 4. Maintain a customer dialog:Blogs are interactive, meaning that your visitors can interact with you through posted comments and inquiries on the blog (which can be moderated). This is your chance to weigh customer opinion on suggestions, comments, and suggestions. 5. Get new clients:Some readers may suggest your site to others , which will bring you new business opportunities. 6. Network that is shared with other similar companies:All businesses run on internal and external networks. Keeping up with similar blogs and their articles can give the opportunity to make comments on their posts while adding value by sharing your knowledge of the topic. Someone who is interested in their blog may visit yours and read more! These click-throughs are absolutely free and help to increase traffic to your blog. 7. A great public relations tool:In case, your business runs into some bad press your blog can be an opportunity to present the clean slate. It is possible to make your position unambiguous or challenge a public opinion. Because readers are already aware of the person you are and recognize you through frequent online interactions This gives you a better likelihood of winning support by social media.