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Business Blogging Resources For The Little Business That Could
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Business Blogging Resources For The Little Business That Could
Measuring the state of blogging in business is tricky. There are many contradictory statistics and they change every day due to of the rapid and exponential growth of the blog as a platform (not to mention its recentness). A recent Pew Internet research poll the number of businesses who use blogs to be in neighborhood of 7% (a survey conducted by American Express last month suggested the same number). Meanwhile, another poll from Guidewire Group suggests 89% of businesses are using blogs now or will in the near time. In spite of these vastly different numbers but the main thing that is agreed upon is that business blogging is increasing. This is the main issue. The number of blogs is around 175,000 that are created every day (or around two per second) But don't let that amount scare you. The percentage of businesses is just a drop in a bucket. Experts estimate the number of active blogs for business on the U.S. today at about 5,500, with half of them being less than a year old and just 10 percent older than three years. Visit:- There are many new business blogs that are, like other blogs, are abandoned after a few months. And only 39% of the blogs are written in the English or Japanese (Japanese is the most popular). What all of this says can be said is that blog writing is becoming global, yet it is yet very open to those who are new. The trends vary based on the size of the company and the smaller ones tending to make more use of business blogging, whereas larger companies maintain a healthy share. The majority of blogs on business are launched by companies with fewer than 100 employees while around 15% of them belong to companies that employ more than 1000 employees. But, of the biggest 500 businesses in the United States, 40% use blogs as part of their overall strategy. Outside the unruly figures, what's effective in the realm of business blogging itself is more clear. The majority of research and opinions about the subject point to a handful of critical factors, including:
  • A writing style which can create a connection with readers on a more personal level and be entertaining. This is about knowing your reader and creating a lasting connection with them through blogs.
  • The company's willingness to engage in an honest marketplace dialogue with its customers (the source of the infinitely highly coveted credibility of a blog).
  • The blog's writer's time is allocated to the blog for pertinent research, thought, responding to comments from readers and the overall building of quality work and frequent updates.
Of course, every company in their particular industries face their own quirks and demands. In particular, depending on the circumstances or the field your company may need to concentrate on the tone and tone of the writer. Companies with reputations they'd like to enhance or improve (oil firms, as an instance) may find particular interest in the transparency aspect of blogging. When it comes to a fast-paced business (such as media or technology), a company blog may need to consider the time and effort spent on updating material to the blog more carefully. Many companies begin blogging with clear goals at the onset, or even create a blog within the company before developing the external site. Some businesses also run multiple blogs. General Motors, for example operates an entertainment-related blog (Fastlane) and an information blog (FYI) combination that has had great success. The General Motors blogs is a perfect example of business blogging at its peak. They are both easy to navigate and join, are succinctly written, and utilize costumer-generated material, including photos and video. There are numerous connections (not just to GM as well as other auto sites as well as other blogs) and the user can feel the real dialogue and openness. An examination of the huge amount of comments and the responses in the Fastlane blog shows that the most successful blogs are both social and relevant. In the blogsphere, there is still disagreement about who should write blogs for business. For example, in this case with Fastlane the Vice Chairman is Bob Lutz. For some companies However, the potential pitfalls might outweigh the privileges of having an executive in charge of the blogging. The voice of the boss does not always sound clearly in blogs. Furthermore, an executive may be unlikely to continue blogging for long because of a simple lack of time. This is the scenario for nearly half of the blogs created: after three months, blog entries cease and the blog is dead. In this way, the most successful blogs for business are managed by employees and not by the CEOs. It could therefore be more beneficial for your business to have employees write blogs since they typically have the motivation and deep insight (and their voice) to make the blog more accessible to the peers of the readers, it is a credible. Legitimacy has been shown to be essential for any success in marketing or business blogging. Some time ago, Dr. Pepper attempted to overcome this issue in the marketing of their now-infamous brand new drink, Raging Cow (a flavored milk drink). They hired teens to taste the drink and blog about it after being instructed. Dr. Pepper's attempts were met with a snarky tone and even boycotts for attempting to penetrate blogs and the "integrity" of the blogosphere through coaching consumers along with "hip-ness." The whole affair went down a storm and Raging Cow went unreleased. Furthermore, many of us are pondering the fate of "Pay-Per-Post" and its legality within the next few years. Another drink brand, Jones Soda, offers the most different and successful model of blog legitimacy and customer engagement. A visit to the blog can give more of the appearance of a teenager hangout rather instead of a commercial venture. The blog, actually is an aggregator for a variety of blogs from customers. There is all of the usual business-related material present such as an online store and a product locator messages boards (with posts that go up to thousands). However, the folks at Jones very obviously know their clients well and have created a highly profitable blog for their business by loosening up the control of the business and putting their customers completely in charge. Terrifying as this might be to some business leaders, it seems to have worked brilliantly for Jones.  

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