Measuring the state of blogging in business is tricky. There are many contradictory statistics and they change every day due to of the rapid and exponential growth of the blog as a platform (not to mention its recentness). A recent Pew Internet research poll the number of businesses who use blogs to be in neighborhood of 7% (a survey conducted by American Express last month suggested the same number). Meanwhile, another poll from Guidewire Group suggests 89% of businesses are using blogs now or will in the near time. In spite of these vastly different numbers but the main thing that is agreed upon is that business blogging is increasing. This is the main issue. The number of blogs is around 175,000 that are created every day (or around two per second) But don't let that amount scare you. The percentage of businesses is just a drop in a bucket. Experts estimate the number of active blogs for business on the U.S. today at about 5,500, with half of them being less than a year old and just 10 percent older than three years. Visit:- https://businesspillers.com/ There are many new business blogs that are, like other blogs, are abandoned after a few months. And only 39% of the blogs are written in the English or Japanese (Japanese is the most popular). What all of this says can be said is that blog writing is becoming global, yet it is yet very open to those who are new. The trends vary based on the size of the company and the smaller ones tending to make more use of business blogging, whereas larger companies maintain a healthy share. The majority of blogs on business are launched by companies with fewer than 100 employees while around 15% of them belong to companies that employ more than 1000 employees. But, of the biggest 500 businesses in the United States, 40% use blogs as part of their overall strategy. Outside the unruly figures, what's effective in the realm of business blogging itself is more clear. The majority of research and opinions about the subject point to a handful of critical factors, including:
- A writing style which can create a connection with readers on a more personal level and be entertaining. This is about knowing your reader and creating a lasting connection with them through blogs.
- The company's willingness to engage in an honest marketplace dialogue with its customers (the source of the infinitely highly coveted credibility of a blog).
- The blog's writer's time is allocated to the blog for pertinent research, thought, responding to comments from readers and the overall building of quality work and frequent updates.