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Online Blogging
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Online Blogging
Technorati has estimated in its most recent State of the Blogosphere that it has indexed over 133 million blogs in the last year. There are a lot of new blogs created every day. Some of them last and some do not. They don't last because the blog publisher is defeated before they start. They die a quick death due to the blogger not doing the things needed for their blog to is successful. Most of those I speak to about blogging have the same question "how can I compete with 133 million blogs and get more traffic on my blog?" In the first place, you're not competing with the 133 million. There are some 133 million blogs that are indexed by Technorati. One thing to ask yourself is whether those blogs are even active. Are they even posting anymore or did they even post to them. I would venture the guess there's no answer. There are certainly many blogs there. However, there are methods to make sure your blog will be successful. The first thing you need to do is to ensure that your blog doesn't fail before it has even up and running. You must also be aware of why blogs fail. Here are some of the reasons that blogs fail. 1. The lack of clearly defined goals There are many reasons why you should begin a blog to promote your business. However, before you start ask yourself what do you intend to accomplish with your blog. Is it to connect to your clients or customers. Have a conversation with them regarding your products or services. Give your customers or clients a way to give you feedback or suggestions on your business. Do you need to have a blog in order to use it of "advertise" your products or services? Or are you wanting a way to market by making use of an educational-based marketing tool that provides the information your target audience needs so they're better informed. Do you want to increase customers to your web website, increase subscriptions to a newsletter or other publications for your company. Do you wish to get people to talk about you either in the press or on other blogs. Whatever the aim of your blog may be it is important to determine a set of goals and to make sure they are clearly defined. You'll want both you and your team members to know exactly what you are looking to accomplish by investing your time and resources into this type of tool to market. The ability to clearly define your goals is also a must, if you ever expect to know the ROI when you start a blog. Recently on Altitude Branding, Amber had an outstanding post that was titled ROI Begins At The End. In her post, she states the following claim: Visit:-
You cannot calculate a return on anything unless you know the extent to which your goals and definitions of Return and Investment - are the right ones. As a marketer or a communicator, it is possible that you would like to drive visitors to your website and increase the number of subscribers to your newsletter, or get bloggers to write about your brand.We've often assessed the effectiveness of marketing on the basis of eyeballs. Awareness. These things are measurable. But often, they're rooted in our own corporate egos. Is that what makes your customers choose to do business with you? Do you have a firm idea that those blog post mentions are drawing them towards your brand? Is it enough to increase the brand's popularity or is a sale the only thing that "really is important"? What about the journey toward that sale? Does that have value? You need to have clearly established goals if you think of knowing if you are gaining a profit from your investment. So many, no make that too many bloggers get caught up in the numbers that they're not focusing on the most important aspect of measuring ROI. Does what I am doing really matter to my customers? The key to successful marketing is only one thing - your customer. It's all about your customers.
The quote is from one of the most insightful blog posts I've seen in a long time about content, Creating Relevant Content is about one thing. They then provide four questions you should be asking yourself: o What keeps your customer up all night? How can they keep themselves informed to perform their job better? o What channels (online printing, print or mobile), in-person, etc.) do they utilize to obtain their data? How can they interact with each channel? If you're considering your goals for your business blog it is important to think about these four questions. It is important to determine whether your goals line with the five of those. If they don't then your blog is likely to fail before it even starts. 2. Expectations and demands that are unrealistic for your blog. I'm not going sugar coat it one bit. A successful blog that is achieving your goals and being noticed requires effort. It is essential take the time to write a lot. If you can't do it every day, you should set a goal to make it a habit to post at least 3 to 4 times a week. The frequency of the times you publish also depends on how long the post are. If you're writing shorter post which don't take much time it should be possible to crank those out pretty easy. If they are long like this one (maybe perhaps a little too long) you'll have to set aside some time to sit down for a while, do some research and write. If you don't make it a point to post on your blog, it is going to fail. You are not going to get the "ROI" that you believe you deserve and you will let it go to seed on a grapevine. I am serious. If you're not enthusiastic about taking the effort to write for your website, you shouldn't begin one. Go out and buy Yellow Page ads and put up a static Web site. Then when no calls come in, put the blame on Yellow Book and your web developer. But if you are dedicated to providing your clients and customers an opportunity to put their hands on up to the minute, relevant information and information, you should start a blog. If you are looking to sell and not just advertise, do blog. If you're looking to build the relationship you have with your readers in order to turn them into readers and later customers and/or clients write your blog. A successful blog takes time and effort. But it's well worth the time and effort you allocated to it. 3. Insufficiently doing research on what you should write about and staying consistent with your posting frequency. The next reason is that I'm too busy to blog having no idea what to write about is the second reason I've seen business blogs not succeeding. I've previously discussed the many ways you can stay up-to-date with what you should post on your website. Here are some suggestions you can try to use to make sure you write about.

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